In case one wants to achieve greater results, one cannot do without adorning his content with the best and apt images. It is irrefutable that humans are visual beings. Therefore, generating eye-catching images to support your content will help you enhance the volume of your readers. Since visuals not only just increase the understandability of the messages, but also communicates its context, quite effectively.
Subsequently, treat your content the same way. Infusing the same in your marketing strategy will drive your sales and forces. Images are that part of a content that attracts your attention incontestably. They have an intense effect on your content marketing. This post showcases 6 tips on how to use images to improve your content marketing strategy.
So, let’s cut to the chase and explore the tips to improve your content marketing strategy.
The recent studies have shown that every post with an image after every 100 words or so, is widely shared across the platform. This implies that if it is a 1000 word article, then there must be about 10 images. In other cases, you can follow the below-mentioned thumb rules to incorporate this tip.
As a matter of fact, these tweets that are decked with bright, colourful and saturates images are ought to get the maximum engagement. Thereupon, for effective content marketing strategy, you should incorporate such colourful images in your content. Moreover, if you aspire to take it to the next level, then you can add images inspired by brand colours. For instance, Moz is a great example of a blog that employs consistent colour schemes as well as house font, almost in every image to intensify branding.
In reality, readers love to have informative images rather content. This is because they find it relatively easier to understand through images instead of mere content. Subsequently, people find images such as graphs, charts and other forms of informative images, attractive. This is how one ends up creating their own marketing news by displaying such data visually.
Always try and use the data-rich images that serve both the entertainment and informative, purposes of the content.
Instead of having an obvious image in connection with your topic, try and place images that are creative, funny, silly yet informative. The images that are not but obvious but are still related to your context are impactful. For instance, your post is about digital marketing. So, the obvious images for this post will be people working on a laptop or something like that. You should pick an image that is more creative, far from the obvious images and is also appropriate for the context of your post.
Optimizing your images for the search is necessary. Though there are many on-page jacks you can work upon in order to rank your content, but images are the most important out of all. So below given are the methods to optimize your images:
You will always be on the receiving end of the extra credits if your content images are mobile-responsive (i.e. they automatically gets resized based upon the size of the screen/device). This easy tip will definitely help your content rank.
Images can bring a lot of difference in the number of viewers of your post. So we at Techies Infotech ensure that we offer your audience, not just compelling content but visually attractive content that is both compelling and competitive. As the best SEO company in Australia, we always work upon the thought line that images play a vital role in enhancing your content marketing strategy. Moreover, over a period time, while serving people in Melbourne, Melbourne and Frankston we realized that the strong usage of images is not only to make your content look good but it also improves the content marketing performance across the board.