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Search engine optimization is one of the essential digital marketing skills, yet some say it takes enough time to master. If you want to perform content writing and make profits with your online business, you need website traffic. And to get organic traffic, you need a Google ranking for specific keywords. Almost 60% of B2B marketers say that SEO has the most significant impact on lead generation; this isn’t something you want to ignore. Instead, it’s an internet marketing skill that you need to embrace.

There’s a vast SEO knowledge you can find online. This includes complete SEO guides, expert roundups on how to get website traffic, and amazing YouTube videos. However, the best way is to leverage SEO tools that can help you master SEO and enhance your Google rankings for a low monthly cost. So whether you need to do keyword research, competitive research, audit your website, or want to see how well your brand ranks on Google, you should utilize one of the best SEO tools.

  • SEMrush
  • SEMrush is one of the best competitor analysis tools that help users enumerate their rivalries as well as their content. It offers robust metrics and allows users to get high performing web pages, content, and keywords. It has been continuously helping many eCommerce site owners and entrepreneurs to understand the SEO strategies of their rivalries. This makes it one of the most popular and advanced SEO tools among small and medium-sized enterprises.

    SEMrush includes three paid plans. The Pro plan costs $99.95, the Guru plan costs $199.95, and the business plan costs $399.95. It also consists of a quote-based enterprise plan that you can customize according to the specific requirements of the entrepreneurs.


  • Authority labs
  • Authority Labs is another highly successful SEO tool that includes a super-easy user-friendly interface. With this tool, you can easily manage multiple sites and optimize your SEO campaigns. It also helps you gain location-specific rank tracking to laser target your consumers. Users can also track the SEO campaigns and plans utilized by their rivalries in the market.

    Authority Labs comes with four different costing plans, including the plus plan costs $49, and the pro plan is $99. Other more useful plans include pro plus at $225 and the enterprise plan at $450. Apart from this, you can also get a 30-day free trial; no credit card required.


  • Ahrefs
  • Ahrefs is one of the most favorite SEO tools in the industry. Not only is it the second-quickest web crawler (only behind Google), but it has the most advanced user interface out of all tools on this list. It’s mainly utilized for competitive analysis, backlink audits, keyword research, URL rankings, and more.

    Like SEMrush, Ahrefs also provides organic search reports to get the traffic reports of your competitors’ sites. You can check the tool by opting for the 7-day trial for $7. After that, you can get the subscription plans to start from $99 and range up to $999.


  • Long tail pro
  • Long Tail Pro is a keyword research tool that helps you get less competitive keywords. These keywords can help you gain high performing online traffic, whatever your niche. It provides lots of exceptional keyword suggestions, along with the keyword competitiveness score.

    This SEO tool is the best option for beginners and startups. This tool includes three different pricing plans, along with 10 days of the money-back guarantee. The agency plan is $98 per month, the pro plan is $45, and the starter plan is $25.


  • SEObility
  • SEObility is a powerful all-in-one SEO tool that helps you monitor your site, which comes with the best features for SEO optimization. With its daily updates and link developing tools, SEObility helps brand owners improve their search engine rankings with ease.

    The basic plan, introduced for learners, is available at free of cost. The Premier plan is available at 30 days of a free trial. After the trial, the monthly plan costs $50. The final agency plan is $200 and is the best option for large websites and digital marketing agencies.


  • Serpstat
  • Serpstat is the best option for SEO and digital marketing solutions. From optimizing your SEO to running your advertisements and content marketing campaigns, it provides you everything. The Serpstat tool does keyword research, PPC analysis, competitor research, and so forth. The dashboard is simple and easy to use to avoid complexity.

    Plus, it also helps website owners to keep a record of the backlinks of their rivalries. Serpstat provides four different pricing plans that include monthly and annual subscriptions. The lite plan is $69 per month, the standard plan is $149, the advanced plan is $299, and the enterprise is $499. You can also get a 30-day free trial.


  • SEOquake
  • Ubersuggest needs no introduction. It is created by the marketing guru Neil Patel and holds a stellar reputation in the digital world.

    It is a free keyword research SEO tool that helps you find many long-tail keywords to enhance your content’s outreach. It is free of cost.


  • WooRank
  • WooRank is a famous website review tool and SEO strategy checker. It provides you with lots of valuable records that help you enhance your website traffic, leads, and revenue. This tool is the best choice for everyone, be it digital marketers, webmasters, and digital marketing companies.

    WooRank includes three different plans and a 14-day free trial. The pro plan is $59.99 per month, the premium plan is $179.99, and the enterprise plan is $249.99 per month.


  • SpyFu
  • SpyFu allows users to find the most searched and relevant keywords utilized by their competitors. It also shows every ad campaign used by the competitors and their organic searches.

    SpyFu provides three different costing plans with unlimited access to search for relevant results. The pricing plans begin from $33 per month and range up to $199 per month.

How Techies Infotech can help?

You can choose some free versions of the tools to determine if these are the best tools for your conversion goals and if one or more works great for you, you always have the option to switch to a paid plan. But there are some cons of switching to paid SEO tools:

  • All of these tools do not provide accurate data
  • They are highly expensive
  • They cover only some limited areas of information
  • Some tools lack advanced keyword research functions

So overall SEO tools are not at all worth the precious money you invest. Because they are very expensive and imprecise. Moreover, these tools are on the expensive side and will cost you a huge amount of money every month. So it is not feasible for the clients to purchase these tools and it is better to invest your money in hiring a digital marketing agency for an exceptional SEO experience.

Techies Infotech, the best digital marketing agency in Australia understands that every business is different. That’s why our highly skilled SEO specialists provide the best SEO