The state of video marketing in 2020

INTRODUCTION

Human psychology says that our brain will choose the shortest path to do any task. If I tell you to read a 1000 word article or to watch a short 3-4 minute video analysis, what will you choose? 99% will opt to pick up the next option.

It’s a fact that videos provide greater appeal, much detail insights, and engage more customers at one time! It cannot be easy to make an interactive article, but videos can surely interact with the audience.

From the last few decades, video marketing has emerged as an essential component of lead generation, traffic generation, and sales. It has revolutionized the whole marketing industry. If you are still unsure about it, let us glance over the statistics and then decide who’s more powerful: words or video?

  • 68% of people prefer to know about the intricacies of a new product or service by watching a short video.
  • 48% agreed on sharing the video content with their friends more than any other type of content.
  • After watching a video, 95% of the information is retained by the viewers.
  • 80% of marketers are happy to use video marketing as it increases traffic to their website and generates leads.
  • 88% more time is spent browning websites that have videos.
Still not satisfied? Okay, let’s look at the top three video platforms: YouTube, Facebook, and Instagram.

INTERNET USERS EVERYWHERE ENJOY VIDEO CONTENT

  1. YouTube

  2. It has over 2 billion users, about one-third of the total internet users across the world. 250 million hours a day is spent watching YouTube on TV screens. 87% of video marketers have used YouTube as a channel of promotion. 500 hours of video is uploaded on YouTube every minute.


  3. Facebook

  4. Still, the number 1 platform for consumers to watch videos from brands on social media. 84% of video marketers have used Facebook video as a channel of promotion. Seventy-five million people visit Facebook’s video platform.


  5. Instagram

  6. 1 in 4 consumers purchased after seeing a Story on Instagram. 51% of video marketers have used Instagram as a channel of promotion. 44% are drawn to Instagram stories which are for a limited time.

DEMAND FOR VIDEO CONTENT IS INCREASING

If you think that video content is just for entertainment purposes only then, it’s a myth! According to a survey, 54% of consumers like to see the video content of their favorite brands. Nowadays, brands invite superstars and social media influencers to do their promotional videos. This attracts a lot of viewers and ultimately ramps up the sales.

Brands say that their audience skips the written and audio content and prefers to watch a short video on their product. Thus, video marketing is soon going to become the king of the industry.

VIDEO AS A POWERFUL MARKETING TOOL

Just like having a website and an app was considered to be a true sign of a brand, video channels on significant platforms are today considered as the new trust factor. Apart from increasing the engagement exponentially, video marketing has improved brand trust.

POWER OF SOCIAL MEDIA

A person might not have a bank account but will surely have a social media account! The growing popularity of ideo content on Facebook, Instagram, LinkedIn, or even blogs, has forced the customers to buy product videos rather than reading long paragraphs about it! 73% of consumers agreed that a brand’s social media activities had influenced them.

VIDEO MARKETING = PROFIT

88% of the companies are quite happy with the ROI of their video marketing efforts on social media. By putting up the video content on all social media platforms, blogs, and websites, it has led to an increased number of sales. Even in affiliate marketing, companies and individuals have started taking the help of video marketing.

USING VIDEO MARKETING AS LEAD GENERATION TOOL

The more engaging the content is, the more are the chances of lead generation. Out of all the social media platforms, Instagram is on the top as the fastest growing platform where using video content can surely lead to an increase in sales.

USING VIDEO MARKETING AS PURCHASING DECISIONS

To check the genuineness of the product and to eliminate those last doubts before making the payment, product videos have always convinced the customers to buy the product. Therefore, it is one of the most powerful marketing tools available as of now in the market.

CONCLUSION

So, the statistics speak up all! Video marketing can’t be ignored if you target some high lead generation figures and want to become a brand. It will surely require a good investment in the form of resources, employees, young actors, and collaborations, but the outcomes are surprisingly unimaginable.

It can take your business to great heights if appropriately used with planning. Many companies make videos just for the sake of it! Therefore, keeping the trend in mind and type of videos that customers like, you can also follow the path and scale your business.

For video marketing, it is better to contact an experienced agency that can help you in making the best videos. Techies InfoTech is one of the best Video production company in Australia and a pioneer in providing high-quality videos for marketing.