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Trends that will define future of digital marketing in 2019

With 2019 knocking at our doors, new trends of digital marketing platform too are coming besides. Now, digital marketing is not just about SEO, PPC, Social Media, or Content Writing, but it has developed a way above. Artificial Intelligence and Visual Search have gained much importance now.

Currently, these trends and strategies are being implemented in high-tech, internet connected firms and slowly are crawling to other business sectors too. Businesses need to adopt these trends if they wish to survive in the dynamic environment of 2019.

Here are some of the key Digital Marketing Trends for 2019.

1. Chatbots

Chatbots

Chatbots are becoming an important part of digital marketing. And by the year 2019, it is expected that their importance would increase by a manifold.

This basically is a service based on Artificial Intelligence, which gets into conversations with your clients and site visitors automatically. At the moment, around 1.2 billion people are interacting with chatbots and it has been estimated that by 2020, around 81% of the businesses would be using chatbots. It has also been estimated that by the year 2022, people would be able to save around $8 billion with help of the chatbots.

The reason people prefer the chatbots is that they are highly responsive and could reply within a quick span of time. They are always technically correct and never lose their patience. Moreover, they always save the chat histories and are very good in bringing references.

2. Artificial Intelligence

Artificial Intelligence

Artificial intelligence or AI has become the need of tomorrow. It is the smarter form of technology which itself gets into the conversations to extract the required information. Latest research shows that by the year 2020, 1/4th of the businesses would be relying on chatbots for most of their conversations.

To take an overview, businesses adopting AI by the year 2019 would get an edge over the competition, save a lot of money and could accelerate the growth.

3. Video Marketing

Video Marketing

Videos have gained much importance in the past 5 years. Many businesses are using the videos to rank high in the digital world.

Following figures clear the facts of its importance:

  • 70% of the viewers share the brand’s video within their circle.
  • 39% of the people call the vendors after watching the videos of their businesses.
  • 52% of the customers say that they become more confident in buying the product online after seeing the video of the product.
  • 72% businesses claim that their conversion rates have increased with videos.

YouTube has experienced the highest rate of video marketing. Every day, numerous videos are uploaded on this platform and this has proven to extract the profitable businesses.

With the growth of technology, Live videos have gained much importance. Businesses use Live videos for interviews, product demos, the glimpse of events etc. Live videos catch a much wider audience at no cost.

Video Marketing has gained much encouragement with decreasing prices of video equipment and increasing the quality of smartphone cameras. And that is one of the pivotal reasons why entrepreneurs are transferring to personalized video messages from phone calls or emails.

Youtube is the best platform for video marketing as its videos are displayed on SERP and the SEO of the videos has acquired the level of real importance.

With technological advancements, 360 degree video contents too are in the latest business gossips. It gives a user interactive experience where a person can literally interact with the videos.

4. Social Messaging Apps

Social Messaging Apps

We all know what important place social media has reserved in our lives. The following figures clear the air for those who are in oblivion to its importance;

  • Around 2 billion messages are exchanges on Facebook Messenger every month
  • 55 billion messages are sent every day through Whatsapp.
  • Facebook has around 1.3 billion active users
  • There are around 1 billion active WhatsApp users

If social media has so wide reach, why shan’t we use it for our good? Since people are spending so much time on social media, it is but obvious that contacting them over there would generate a good response.

Moreover, sending messages through these apps could get us immediate responses and would also increase the users’ experience.

5. Visual Search

Visual Search

Visual Search is a step-up in the digital world. Now forget the long typing and describing what you want. Just click the picture and the search engine would find all the relevant information regarding that.

2019 is the high time. Many large businesses like Pinterest have already dived into the pool of Visual Search. With its new advancement named Smart Lens (Visual Search Tool), people can experience their visual search service.

Google Lens, the visual search engine by Google can recognize objects, landmarks and other various stuff to provide you with a better experience. All you have to do is click the image of the object with their camera app and BAM! You get the most relevant information for what you have searched for.

There are other apps as well which can help you with Visual Search through mobile phones.

Marketers can ace the market and get an edge over the competition by implementing visual search in their websites. It could especially reap a good fortune in e-commerce websites.

6. Voice Search and Smart Speakers

Voice Search and Smart Speakers

The velocity of today’s world has become so fast that no one considers stopping for a moment and writing the whole thing they are searching for. Instead, they prefer the actions to be taken on their voice. That is where voice search comes to rescue.

Voice Search mechanism is getting implemented in many sites and apps. With its increasing importance, businesses now have been compelled to reformulate their strategies.

With the blessing of artificial intelligence, we could get specified results with command of our voice only. Voice assistants like Siri, Cortana, Alexa and Google Assistant are getting smarter, leading to committing fewer mistakes.

Businesses are trying to include the smart speakers in their working as well to ensure efficiency and stay parallel to the running technology.

7. Programmatic Advertising

Voice Search and Smart Speakers

Programmatic advertising could be defined as advertisements run by Artificial Intelligence itself in order to reach a more specific audience. This results in fast and effective automation and tends to increase the conversions and lower customer acquisition costs.

It has been expected that by the year 2020, 90% of the ads we’ll see would be automated.

8. Personalization

personalization

Who wouldn’t like getting the services made personally for him? Our business world of 2019 is revolving pretty much around it. If you want to survive in the digital world, you need to alter your strategies and move on to personalized marketing. This means that you need to have personalized emails, products, contents and many more.

It has been evident from past actions that vendor-client relationship could be strengthened with the help of personalized services.

9. Influencer Marketing

Influencer Marketing

Influencer Marketing is one of the top grossing business promotion strategies. It is like the word-of-mouth. Recently, social media has experienced a good rise in social influencers. These people could be YouTubers, Bloggers or other social media celebrities. These people have a good amount of following and their message is grasped by their followers religiously.

So, businesses contact these influencers to spread a mass message. The influencers are rising and 2019 seems to be the year of such influencers. These influencers are easy to approach, and they don't charge high bills.

Hence, we can say that Influencer Marketing is the future of Business Promotion.

10. Social Media Stories

Social Media Stories

Entrepreneurs need to stay parallel to the latest technological advancements. One of the most revolutionary steps taken on social media platforms is the introduction of ‘My Stories’.

This concept was first introduced by Snapchat which was then followed by Instagram and Facebook. Youtube too came up with the same concept named ‘Reels’.

As the stories appear for only a short period of time, they reap quick and good responses as there always prevails a fear of missing out. By 2019, stories would gain much importance and businesses are suggested to start their marketing on this platform as well.

Conclusion

2019 is going to set the benchmarks in the digital world. With ever increasing advancements in the digital world, 2019 is coming with many new opportunities. One just needs to identify the right opportunity and grab it.

Let Techies Infotech, the best digital marketing company in Melbourne help you get used to the new technologies and advancements. We have some of the best digital marketers who are good at foreseeing the future trends and make you ready for the changes in advance.

Meet us and let us help you plan a good future!